Intellectual Property

December 7, 2014
Trademark

Protecting Your Brand: What CEOs Need to Know About Trademark Law

A trademark is a device by which a business can identify their own product and distinguish it from others. It will typically be a word, name, or symbol which can be attached to a product. For a mark to be considered a trademark, it must be in use commercially in association with the product it represents.
December 7, 2014
Intellectual Property

A Primer on Copyright Law

The copyright process deals with the protection of expression. A copyright secures literary, artistic, or informative media by indicating ownership of the work through which it is expressed.
December 7, 2014

Increase the Value of Your Business by Protecting Your Trade Secrets

The three defining characteristics of a trade secret are that it: is not generally known, gives an economic advantage to its owner, and has (via steps taken by the owner) been kept confidential.