As self-interested, wealth maximizers, the impact of our actions on others is not the first thing that comes to mind when contemplating a decision. And for for-profit businesses whose primary concern is a maximized bottom-line, such considerations may be given even less weight if at all. Because people are self-interested and don’t naturally choose the good of the people over their own best interest, we have a complex judicial system that relies on laws to promote justice, fairness, and compensate those who have been treated unfairly. Regardless of the threat of an adverse legal or financial consequence, both businesses and individuals should hold their decisions to high ethical standards—because people matter more than profits.