A trademark is a device by which a business can identify their own product and distinguish it from others. It will typically be a word, name, or symbol which can be attached to a product. For a mark to be considered a trademark, it must be in use commercially in association with the product it represents.
As of January 1, 2015, Minnesotans will be able to form public benefit corporations — which allow more flexible uses of profits than just dividends to shareholders. Currently, 27 states, including Delaware, allow such entities. A “Benefit” corporation is a for-profit business that has an additional purpose to create a material positive impact on society and/or the environment. The business must report how it creates a social benefit.
So you have decided to start a business in California. Now you need to decide what kind of business entity to form. The business entity you choose will affect issues of liability, tax, ownership, and state and federal obligations.